SA AIA Partners with First Ascent to Support Adventure Industry Professionals

SA AIA Partners with First Ascent to Support Adventure Industry Professionals

The South African Adventure Industry Association (SA AIA) is proud to announce a new partnership with leading outdoor apparel and gear brand, First Ascent.

Through this collaboration, all SA AIA Professional and Student (Individual) Members will receive an exclusive 20% discount on the full range of First Ascent products, available online.

Adventure-Ready, Industry-Approved

This partnership is designed to support adventure guides, outdoor facilitators, and industry professionals by giving them access to high-quality, reliable outdoor gear at a reduced price — equipping them for the demands of their work in nature, in the mountains, on rivers, and across the country.

How it Works

• Members will receive a unique voucher code to use at checkout on the First Ascent online store.

• The current code will be valid until 31 October 2025, after which a new code will be issued.

• The offer applies to all First Ascent products site-wide.

Strengthening Industry Connections

This partnership reflects SA AIA’s commitment to adding real value to membership and forging meaningful partnerships that benefit our professionals in the field.

We’re thrilled to have First Ascent on board as a gear partner, standing alongside those who work tirelessly to create safe, adventurous, and unforgettable experiences for others.

Join SA AIA & Claim Your Discount

If you’re an aspiring professional or an established professional in the adventure industry and not yet a member — now’s the perfect time to join!Sign up at 🌐 www.saaia.org.za/join to access this offer and other exclusive membership benefits.

For media enquiries or partnership opportunities:📧 info@saaia.org.za